Nit-picking, bugbears, bees in bonnets

Nit-picking, bugbears, bees in bonnets

Often our year starts with the best of intentions: the proclamation of resolutions designed to increase productivity, reduce weight, increase intellectual challenges, decrease spending - and often these motivations are as a result of things that have annoyed us or caused concern over the preceding year, bugbears if you like.

There are many bugbears in the food world.  Not  the least of which is the fact that the food world appears to be in a bit of a mess.  Food production requires greater transparency to build trust, but this trust is not easy to achieve.  Highly skeptical consumers want more than tokenism and barcodes - they want consistency in message and action; issues such as sustainability and animal welfare are demanding an increasing share of attention. 

See this month's newsletter, here