The Team

geoff allen

Dr Geoff Allen, Chief Executive

A veterinary epidemiologist by training, Geoff has worked extensively in animal disease control, exotic diseases, veterinary public hygiene and public health areas, as well as the food production and export industry.

With more than 19 years experience working in the food production and export industry, previous roles include Director Compliance and Investigation, for the New Zealand Food Safety Authority and the then Ministry of Agriculture, (now Ministry for Primary Industries) for more than 11 years.

Geoff has also worked auditing and enforcing New Zealand’s food standards and legislation - with the exacting requirements of New Zealand’s food trading partners, and in the areas of animal welfare, animal biosecurity, wine, and agricultural chemicals and veterinary medicines.

helen darling

Dr Helen Darling, Director

Helen is experienced in supply chain issues, food related strategy, food security and maintenance of food integrity for producers, regulators and consumers.

A PhD in Public Health provides an ideal platform for Helen to assess food supply chains, food safety, and applying a robust approach to the application of science solutions for customers.  A founder of Oritain Global Limited, Helen has represented the NZ food sector at the FAO Food Summit; the Prime Minister's trade delegation to China (2013); and the Trans-Pacific Partnership Summit in Washington DC (2013).

Helen is regularly asked to speak at national and international conferences and events, providing expertise and experience on a systems approach to food safety.With extensive strategic planning expertise and relationship management, Helen has developed national and international alliances to address integrity issues across a range of products and territories.  

Helen is also involved with the following organisations at a governance level:

Export NZ (Advisory Board Member)

ESR (Director)

United States Pharmacopeial Convention (Expert Committee Member, Food Ingredients.

United States Pharmacopeial Convention (Expert Panel Member, Food Adulteration)

danny chan

Mr Danny Chan, Director

A third generation New Zealand Chinese, Danny was brought up in Wellington. After spending 16 years in the insurance and investment management fields Danny was appointed by Fidelity Investments of USA, the largest fund management company in the world, to the Board of their Asia/Pacific operation and to head their Taiwan office in 1986.

Danny returned to NZ in 1994 to develop his own business interests, including education, investment management, financial and business consultancy, floriculture, seafood processing and security systems.

Danny is a member of the Institute of Chartered Accountants of New Zealand and a member of the Cost and Management Association. He is also a Fellow of the Certified Securities Analyst Professional and a member of the Institute of Directors.

Danny holds a number of directorships in NZ. He is the Deputy Chairman of Academic Colleges Group Limited, the largest private education group in NZ. His other directorships including Abano Healthcare Ltd, Flowerzone International Ltd, Auckland Tourism, Events and Economic Development Ltd and Farmers Mutual Group.

He was a former director of Everbright Pacific Ltd, a subsidiary of one of the largest Chinese government owned conglomerates, China Everbright Limited. He was also a director of Airways Corporation Ltd and AgResearch Ltd.

Danny is a member of the NZ-China Advisory Council and a member of the Department of the Prime Minister and Cabinet China Project Advisory Group. He is also a member of the New Zealand Stock Exchange NZ Markets Disciplinary Tribunal.

Through his long involvement with the education, investment, insurance, floriculture and export industries, Danny has developed an extensive network of contacts in both NZ and Asia. He is fluent in Mandarin and Cantonese, as well as, very familiar with the protocols of Asian and western cultures. Danny acts as an advisor for several New Zealand companies for their Asia marketing and joint venture operations.

david mace

Mr David Mace, ONZM, Director

David has a consulting practice in Hong Kong advising corporate and business clients on Asian Strategy.

Previously, David was a Senior Partner at international chartered accounting firm Ernst and Young in both Hong Kong/China and New Zealand. During his time in Asia, David over-saw the largest corporate collapse of the Carrian Group and was also involved in the expansion of Ernst and Young into China. Following this period, David was appointed a Commisioner of the United Nations Compensation Commission based in Geneva, reporting directly to the Security Council in New York.

David has travelled extensively in China and has a real passion for the Chinese culture - he has now been appointed a Goodwill Ambassador by the Peoples Republic of China.

David has an interest in medical research and the importance of the promotion of New Zealand's food exports. He is currently Deputy Chair of the Center For Brain Research at Auckland University; is privately involved in the philanthropic area and was founding Chairman of Auckland's Starship Hospital.

dingyi xu

Mr Dingyi Xu (徐定毅)

Dingyi is the director of DX Consultancy Ltd. Graduated from Shanghai Jiaotong University with B.Eng in 1982 and Auckland University with M.Eng in 1988, he worked in several tertiary institutes and research organisations in China, USA and New Zealand for over 25 years as managers for IT and Bioinformatics.

Towards the end of 2008, Dingyi formed DX Consultancy Ltd, aiming to help New Zealand organisations to understand China and facilitate their China business opportunities. Dingyi is currently a principal advisor to ESR, Institute of Environmental Science and Research Ltd, the senior advisor to Hill Laboratories, Otago University Business School and Otago Polytechnic Auckland International Campus. He also assists other organisations as independent business consultant.